Sell That SaaS
Empowering SaaS startups with bespoke and cost-effective marketing strategies, harnessing the power of personalized audits, custom planning, 1:1 coaching, and digital products, designed to attract, engage, and convert your target audience into your next 1000 raving fans.
5,000+ Hours of SaaS Expertise
50+ Businesses Served
21 Persuasion Tactics Applied
The Problems
In the fiercely competitive SaaS industry, founders often grapple with several key challenges that can hinder the growth and success of their businesses.
Here are the main issues I address:
Overcoming the Competitive Landscape
SaaS founders often struggle to navigate the competitive software industry and attract and retain loyal customers.
Lack of Strategic Sales and Marketing
Founders often find it challenging to apply effective persuasion tactics in their sales and marketing strategies.
Overwhelm and Lack of Direction
Without a clear path forward, SaaS founders often feel overwhelmed, unsure of how to stand out and make their mark in the industry.
The Solutions
At Sell That SaaS, I empower SaaS founders to overcome these challenges and unlock their full potential. Leveraging my unique blend of scientific understanding of persuasion and SaaS industry knowledge, I offer a variety of solutions:
The Art of Persuasion
With my carefully curated 21 Profit-Pumping Persuasion Tactics, founders can captivate their customers and drastically increase sales.
Tailored Tools
I provide a treasure trove of tools, resources, and services, including a free roadmap, a bi-weekly newsletter (SaaS Hacks Pack), and personalized consultations to suit the unique needs of each founder.
Actionable Advice
I don't just stop at providing resources. I guide founders on how to effectively apply these tactics in their business, ensuring they see results faster than anticipated.
Long-Term Partnership
Unlike a traditional software consultancy, I walk alongside founders on their journey towards success, celebrating victories, offering support through setbacks, and continuously challenging them to push their boundaries.
The Sell That SaaS Advantage:
Our Proven Track Record
From Startups to Tech Giants, We've Got You Covered
We've rubbed shoulders with Contra, Z by HP, and more — now it's your turn to shine!
Master Persuader at Your Service
Yep, we're globally certified in the science of persuasion. Unleash the potential of science-backed persuasion to skyrocket your SaaS sales!
Executive Connections for the Win
Our experiences with tech execs mean insider insights to elevate your SaaS game!
Science + Communication = SaaS Magic
Every team member has a masters in either Communication or Science Communication which empowers us to craft data-driven strategies for your SaaS triumph!
Frequently Asked Questions
What exactly is Sell That SaaS?
Sell That SaaS is a growth consultancy for software and SaaS founders, offering a free roadmap, bi-weekly newsletter, and tailored tools and services.
What makes Sell That SaaS qualified to help SaaS founders?
Our founder, Ellyssa, is a Certified Master Persuader with a degree in Science Communication and Entrepreneurship, and has worked with HP and tech startups.
One-Time Donation
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What are the 21 Profit-Pumping Persuasion Tactics?
These tactics are proven techniques to help SaaS founders drive sales and engage customers. Access them for FREE in our SaaS Founders Toolkit.
How can Sell That SaaS remove pain points from my software business?
We help businesses attract clients, increase sales, and optimize sales funnels through our roadmap, newsletter, and services. Not sure what you need? Take our free quiz: "What's your biggest SaaS struggle right now? 🤔" below!
What results can I expect if I use Sell That SaaS offerings?
Expect increased sales, qualified leads, and improved customer engagement. Results vary based on your unique business situation and implemented strategies.
How can I get started with Sell That SaaS?
Explore our free roadmap, subscribe to our bi-weekly newsletter, and check out the Offerings page for personalized support. Don't forget to take our free quiz to find the best solution for your needs!
BUSINESS MODEL
Flexible and Impactful Solutions via
Multi-Channel Strategies
Referrals
A large portion of new business is generated through referrals from satisfied past clients, affirming the effectiveness and quality of Sell That SaaS services.
Services
We four types of audits that clients can choose from: Offer, Brand, Marketing, or Sales. Each audit is designed to scrutinize specific areas of the client's business and identify areas for improvement. This is followed by the creation of an in-depth report that provides actionable strategies for business growth.
Products
We provide a comprehensive collection of proven toolkits and cheat sheets that provides clients with the necessary resources to drive continuous business growth.
Follow-Ups
To ensure strategies remain effective, we check in with clients one month after audits to assess the implementation's impact and strategize any necessary pivots. At this point, clients can choose to conduct another audit or engage in execution services.
3-Year Roadmap
The total investment required over the three years amounts to approximately $21,840. This includes the progressive increase in the marketing budget, accounting for the hiring of a virtual assistant and the expansion of marketing efforts.
Year 1: Establishing Foundations & Building Clientele
The development of My Therapy Buddy was a calculated, iterative process that began with a deep understanding of the prevailing mental health landscape and the gaps within it.
Year 2: Scaling Services & Portfolio Expansion
This year focuses on scaling services, diversifying marketing channels, expanding the product portfolio, and strengthening community ties through webinars and workshops.
Year 3: Streamlining Operations & Client Base Expansion
We'll streamline operations, focus on customer retention, brand consolidation, and intensify community building through regular online meetups and expert sessions.
Establishing Foundations & Building Clientele
Year 1
Objective: To establish a robust client base and to build a strong portfolio of success stories.
Budget Needs: Estimated $6,000. This includes the marketing budget, primarily focused on social media presence and customer acquisition strategies.
Budget Allocation
- Social Media Presence: $2,400/year
- Other Customer Acquisition Strategies: $3,600/year
Marketing
Use social media as the main marketing channel, supplemented with other customer acquisition strategies like content marketing, email marketing, and SEO.
Business Development
Consolidate the existing services and refine the business strategies based on market feedback and trends.
Community Building
Begin to develop a strong online presence through social media and forums, encouraging dialogue and interaction between SaaS founders.
Scaling Services & Portfolio Expansion
Year 2
Objective: To scale services, expand product portfolio, and initiate group coaching sessions or webinars.
Budget Needs: Estimated $7,200. This budget includes exploring new customer acquisition channels and optimizing existing ones.
Budget Allocation
- New Customer Acquisition Channels: $1,800/year
- Optimizing Existing Marketing Channels: $5,400/year
Marketing
Diversify the marketing channels and invest more in content marketing and targeted ad campaigns.
Business Development
Expand the services offered and introduce new digital products based on market demand and feedback.
Community Building
Expand community-building efforts by hosting webinars and online workshops. Establish a peer support group for SaaS founders to exchange ideas and strategies.
Streamlining Operations & Client Base Expansion
Year 3
Objective: To streamline operations by hiring a virtual assistant and further expand the client base.
Budget Needs: Estimated $8,640. This budget focuses on brand consolidation, customer retention strategies, and hiring a virtual assistant.
Budget Allocation
- Brand Consolidation & Customer Retention: $6,720/year
- Virtual Assistant: $1,920/year
Marketing
Prioritize customer retention and brand consolidation through effective CRM strategies and nurturing customer relationships.
Business Development
Streamline operations by hiring a virtual assistant, thus freeing up more time to focus on advanced marketing strategies and product development.
Community Building
Enhance community involvement by organizing regular online meetups, workshops, and expert Q&A sessions. Encourage members to provide peer reviews and share success stories.